People are used to the idea of donating their unwanted clothing and household items, but posAbilities is encouraging them to even donate the clothes off their back in our latest video campaign. We’ve once again teamed up with the famous Westcoast YouTube personality, Josh Rimer, who bared all in our series of videos for our clothing collection initiative!
“We wanted to do something fun and a bit shocking that would get people to pay attention and think about donating their used clothing” says Rimer, who has collaborated with posAbilities on videos in the past.
The initial idea first came through a Simon Fraser University co-op student who brought it forward as a possible way to get interest in their new clothing drive initiative. “The idea seemed a bit outrageous, but we wanted to catch the interest of business owners and the general public” says Jennifer Oliver, Manager of Innovation at posAbilities.
Our first video was uploaded this morning which features Rimer running around an office without any clothes on, pleading with a few unsuspecting employees to donate theirs. A second video set in a multi-unit residence will be uploaded tomorrow, with a third one in a laundromat the following day. The series will finish with a general information video about the program on Friday, where Rimer will finally be fully clothed!
Check out the first video below – “Get Naked at the Office” – and the following ones as they are uploaded on our YouTube page.